Schreinerei Kramer

From 6 to 22 Google reviews — how a master carpenter built his online reputation

22Google reviews (was 6)

+267%more visibility

0personal effort

“Mandu set everything up — we just had to share our services and price range. Now I have 22 Google reviews instead of 6. Word-of-mouth now works digitally too.”

Stefan Kramer

Master Carpenter, Schreinerei Kramer

About the Company

Carpentry workshop with 2 journeymen. Specializing in custom furniture, built-in wardrobes, and restoration. Traditional craftsmanship, satisfied customers — but minimal online presence.

Quick Jump

Challenge Solution Results

Industry

Carpentry

Solution

Automated Review ManagementAI Phone Assistant

Team Size

3 employees

Challenge

Happy customers, no reviews.

Stefan Kramer's customers are thrilled — he sees it in repeat business and word-of-mouth. But online? 6 Google reviews in 8 years. Most satisfied customers don't think to write a review. The few who are unhappy do.

Competitors with 50+ reviews rank first.

Searching 'carpentry Munich' showed businesses with 50 to 80 reviews on top. Kramer with 6 reviews appeared on page 2 — where nobody looks. New customers via Google? Practically zero.

Solution

Automated review requests after every job

After each completed job, the customer gets a friendly SMS: 'Thank you for your order. If you were satisfied, we'd appreciate a brief Google review.' With a direct link — one click. No pressure, no follow-up.

Catch negative feedback internally

If a customer responds with dissatisfaction, they're not directed to the review portal but given direct contact to Stefan Kramer. Problems are solved before they become public.

Results

6 to 22 reviews in 3 months

Stefan Kramer: 'I didn't personally ask a single customer for a review. The system does it automatically — and it works. 22 reviews, all 5 stars. My nephew said: Dad, you're visible on Google now.'

New customers via Google

For the first time, inquiries come from customers who Googled 'carpentry Munich.' Before, everything was word-of-mouth. Now referrals work digitally too — without Kramer having to do anything.

Google reviews (was 6)

5.0 ★

average rating

reviews personally requested

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