Brasserie Rashid

English, French, German — how a restaurant won international guests who used to hang up

3languages fluent

0dropped calls

+28%international reservations

“Our international guests love it. English, French — the AI speaks everything. Before, many just hung up because nobody understood them. Now they book directly.”

Ahmed Rashid

Owner, Brasserie Rashid

About the Company

French-oriented restaurant with 80 seats. International guest clientele from the nearby consular district. Cuisine with North African-French influences.

Quick Jump

Challenge Solution Results

Sector

Restaurants

Solución

Multilingual AI Phone AssistantOnline Reservations

Tamaño del equipo

12 employees

Challenge

Half the callers don't speak German.

Hamburg-Eppendorf, near several consulates: many guests speak English or French. The service team only spoke German. International callers trying to reserve in English were misunderstood — and hung up. Ahmed Rashid estimates he lost 10 to 15 reservations this way each week.

No English on the website.

The website was German-only. International guests finding the restaurant via Google Maps had no way to book online. Many TripAdvisor reviews contained the same note: 'Great food, impossible to book without speaking German.'

Solution

Multilingual AI phone assistant

The AI speaks fluent German, English, and French — detects the caller's language automatically and switches seamlessly. It knows the menu, allergens, hours, and table layout in all three languages. Reservations are entered directly into the system.

Multilingual chatbot on the website

International guests can now reserve in English or French via the website. The chatbot answers questions about special events, menus, and dietary requirements — around the clock.

Results

International guests now book directly

No more hanging up, no more frustration. Ahmed Rashid: 'Last week a French diplomatic group reserved through the AI — 12 people, in French, at 10 PM. We never could have managed that before.'

Better TripAdvisor reviews

International reviews have improved noticeably. Instead of 'impossible to book', guests now write: 'Easy to reserve, staff was prepared for our dietary needs.'

languages fluent (DE, EN, FR)

+28%

more international reservations

calls dropped due to language barrier

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